The Bluebeards Revenge is a company that’s making serious moves in the male grooming market. I reached out to the founder and the team to find out more:
What’s the big idea behind your business?
Men’s grooming is fast becoming a big business – however when we researched the market many of the products looked slightly effeminate and not something a real man’s man would be comfortable to be seen buying. The Bluebeards Revenge is all about being macho but with a tad of self-deprecating humour. The Bluebeards Revenge is billed as “The Ultimate Shaving Experience For Real Men”
What inspired you to set up the business?
Our online shop (Shaving Shack) retails niche Double Edge shaving products, creams, balms and colognes. Many men who are fed up with Cartridge razors and sub-standard products find a way to our shop in the quest for shaving enlightenment. There was nothing on the market that really drew in new customers and many shaving products are carbon copies of each other. We wanted to create something that was unique, effective, eye catching – a product designed by men – for men.
What is your progress to date?
The Bluebeards Revenge started out with one 180ml shaving cream barely two years ago and now boasts more than 20 products, including, luxury razors, gift sets and merchandise.
It is now retailed in over 20 countries, has over 150 high street stockists and has won countless awards – not only for its quality of products but also its Social Media and Marketing strategy.
We re-branded the range for the North American market – Dreadnought Shaving is now taking the Americas by storm and is set to be a major market for the business.
What key lessons have you learned?
We’ve learnt a lot of lessons since our beginnings back in 2010. Supply chain for example is fundamental to establishing a strong business – if you fail to deliver in an efficient and timely manner than it extremely damages your reputation. Work out lead times and projected sales but more importantly than that make sure your suppliers are reliable.
Product testing and TQM (Total Quality Management) have been essential in ensuring that once the product has been sold the end user always gets a consistent excellent result. Our lids for the Aftershave Cologne incurred a fault and if it wasn’t for TQM then we would never have discovered it and sent out faulty products. It may have cost time and resources to rectify but the damage it could of caused in the long run would have been detrimental.
What has been your biggest challenge and how did you overcome it?
Gaining exposure for the brand through PR, Marketing and Advertising is an expensive business. Early on we decided to bring our efforts in-house as the London agencies offer expensive packages with little ROI. Since bringing it in-house we have gained a vast number of contacts and coverage through our efforts. The team is amazingly cost effective with the results speaking for themselves – we are the envy of many businesses in our sector.
What’s the best advice you’ve received?
Part 1 – Learn from the mistakes of others! Part 2 – Try not to forget or ignore Part 1!
What plans do you have for the future?
We are looking to increase the range more and make ourselves a male grooming brand with an international footprint and not just settle in the shaving niche. Products in development include a shower gel, hair products and fragrances.
What advice do you have for other businesses?
To really create a brand PR is essential in telling a story and getting consumers to engage with the brand. Businesses might find PR an added cost but to really drive home the message it is crucial. As Bill Gates once said “If I had 2 Dollars left I would spend 1 on PR”.
Always look to develop new products and not rest on your laurels. Developing new products not only keeps you looking busy whilst adding to your existing products but helps keep the buzz alive in the business.
You can find out more here: www.Bluebeards-Revenge.co.uk