The Bluebeards Revenge is a company that’s making serious moves in the male grooming market. I reached out to the founder and the team to find out more:
What’s the big idea behind your business?
Men’s grooming is fast becoming a big business – however when we researched the market many of the products looked slightly effeminate and not something a real man’s man would be comfortable to be seen buying. The Bluebeards Revenge is all about being macho but with a tad of self-deprecating humour. The Bluebeards Revenge is billed as “The Ultimate Shaving Experience For Real Men”
What inspired you to set up the business?
Our online shop (Shaving Shack) retails niche Double Edge shaving products, creams, balms and colognes. Many men who are fed up with Cartridge razors and sub-standard products find a way to our shop in the quest for shaving enlightenment. There was nothing on the market that really drew in new customers and many shaving products are carbon copies of each other. We wanted to create something that was unique, effective, eye catching – a product designed by men – for men.
What is your progress to date?
The Bluebeards Revenge started out with one 180ml shaving cream barely two years ago and now boasts more than 20 products, including, luxury razors, gift sets and merchandise.
It is now retailed in over 20 countries, has over 150 high street stockists and has won countless awards – not only for its quality of products but also its Social Media and Marketing strategy.
We re-branded the range for the North American market – Dreadnought Shaving is now taking the Americas by storm and is set to be a major market for the business.
What key lessons have you learned?
We’ve learnt a lot of lessons since our beginnings back in 2010. Supply chain for example is fundamental to establishing a strong business – if you fail to deliver in an efficient and timely manner than it extremely damages your reputation. Work out lead times and projected sales but more importantly than that make sure your suppliers are reliable.
Product testing and TQM (Total Quality Management) have been essential in ensuring that once the product has been sold the end user always gets a consistent excellent result. Our lids for the Aftershave Cologne incurred a fault and if it wasn’t for TQM then we would never have discovered it and sent out faulty products. It may have cost time and resources to rectify but the damage it could of caused in the long run would have been detrimental.
What has been your biggest challenge and how did you overcome it?
Gaining exposure for the brand through PR, Marketing and Advertising is an expensive business. Early on we decided to bring our efforts in-house as the London agencies offer expensive packages with little ROI. Since bringing it in-house we have gained a vast number of contacts and coverage through our efforts. The team is amazingly cost effective with the results speaking for themselves – we are the envy of many businesses in our sector.
What’s the best advice you’ve received?
Part 1 – Learn from the mistakes of others! Part 2 – Try not to forget or ignore Part 1!
What plans do you have for the future?
We are looking to increase the range more and make ourselves a male grooming brand with an international footprint and not just settle in the shaving niche. Products in development include a shower gel, hair products and fragrances.
What advice do you have for other businesses?
To really create a brand PR is essential in telling a story and getting consumers to engage with the brand. Businesses might find PR an added cost but to really drive home the message it is crucial. As Bill Gates once said “If I had 2 Dollars left I would spend 1 on PR”.
Always look to develop new products and not rest on your laurels. Developing new products not only keeps you looking busy whilst adding to your existing products but helps keep the buzz alive in the business.
You can find out more here: www.Bluebeards-Revenge.co.uk
There are many advantages to diversifying the investments of your business through international investments. Here are a few things to consider when expanding the portfolio of your business.
Diversity means less risk
If you only invest in one sector then you can find yourself in real trouble if that sector experiences losses. Having a diverse portfolio can mean investing in stocks, bonds, real estate, limited liability corporations, etc. When you are investing in more areas then if one investment has a loss there is a good chance that gains in another area will make up for the loss. At the very least the loss is minimized. This also gives investors the opportunity to play the market a bit if they are unsure what areas they want to invest the most in.
International success is possible with planning and dedication
In today’s business world we are lucky to have the opportunities presented by the vast international marketplace. Many companies have had great success by expanding their investments throughout the globe. Najib and Taha Mikati created the M1 Group after their success in international sectors such as telecommunications and construction. They felt the need to branch out into other sectors. M1 Group was the result of this desire. Now the group has a vast portfolio of investments in sectors such as entertainment, fashion, real estate, aviation, and industrial manufacturing. These investments have helped emerging economies expand. In fact some economies such as that of the United Arab Emirates are predicted to expand an outstanding 25% over the next decade. The profile of Najib Mikati indicates that he is a man that has the power to ensure that this happens through good investment choices.
Opportunities to expand
Better communication has made it possible for companies to have better opportunities for expansion. By investing internationally a company can grow its assets enough to allow for international expansion of their own firm. Purchasing real estate in an emerging business center such as Dubai, Beirut, or UAE, while prices are lower can pay off big in the end. Even if a business is not considering expanding to these locations quickly, purchasing commercial property and leasing it to other firms can help raise valuable capital that can be used to expand domestically or just increase revenue.
Research is essential
If a business wants to expand internationally it is essential that they do a lot of research before they expand. Social customs are very important when doing business with other cultures. What is seen as good etiquette in one culture may be extremely rude or off-putting when doing business with another. Language barriers can make business harder to accomplish. Those that want to expand to an international location often choose to have local employees and contacts that can help them communicate and relate better to the local people. This also shows that your company wants to invest in creating local jobs and that you respect the culture and community that you want to do business in. A business also needs to make sure that they are aware of and following all the labor, business, and tax laws that exist in their chosen area.