The Bluebeards Revenge – A Business Success Story

The Bluebeards Revenge is a company that’s making serious moves in the male grooming market. I reached out to the founder and the team to find out more:

What’s the big idea behind your business?

Men’s grooming is fast becoming a big business – however when we researched the market many of the products looked slightly effeminate and not something a real man’s man would be comfortable to be seen buying. The Bluebeards Revenge is all about being macho but with a tad of self-deprecating humour.  The Bluebeards Revenge is billed as “The Ultimate Shaving Experience For Real Men”

What inspired you to set up the business?

Our online shop (Shaving Shack) retails niche Double Edge shaving products, creams, balms and colognes. Many men who are fed up with Cartridge razors and sub-standard products find a way to our shop in the quest for shaving enlightenment. There was nothing on the market that really drew in new customers and many shaving products are carbon copies of each other. We wanted to create something that was unique, effective, eye catching – a product designed by men – for men.

What is your progress to date?

The Bluebeards Revenge started out with one 180ml shaving cream barely two years ago and now boasts more than 20 products, including, luxury razors, gift sets and merchandise.

It is now retailed in over 20 countries, has over 150 high street stockists and has won countless awards – not only for its quality of products but also its Social Media and Marketing strategy.

We re-branded the range for the North American market – Dreadnought Shaving is now taking the Americas by storm and is set to be a major market for the business.


What key lessons have you learned?

We’ve learnt a lot of lessons since our beginnings back in 2010. Supply chain for example is fundamental to establishing a strong business – if you fail to deliver in an efficient and timely manner than it extremely damages your reputation. Work out lead times and projected sales but more importantly than that make sure your suppliers are reliable.

Product testing and TQM (Total Quality Management) have been essential in ensuring that once the product has been sold the end user always gets a consistent excellent result. Our lids for the Aftershave Cologne incurred a fault and if it wasn’t for TQM then we would never have discovered it and sent out faulty products. It may have cost time and resources to rectify but the damage it could of caused in the long run would have been detrimental.

What has been your biggest challenge and how did you overcome it?

Gaining exposure for the brand through PR, Marketing and Advertising is an expensive business. Early on we decided to bring our efforts in-house as the London agencies offer expensive packages with little ROI. Since bringing it in-house we have gained a vast number of contacts and coverage through our efforts.  The team is amazingly cost effective with the results speaking for themselves – we are the envy of many businesses in our sector.

What’s the best advice you’ve received?

Part 1 – Learn from the mistakes of others! Part 2 – Try not to forget or ignore Part 1!

What plans do you have for the future?

We are looking to increase the range more and make ourselves a male grooming brand with an international footprint and not just settle in the shaving niche. Products in development include a shower gel, hair products and fragrances.

What advice do you have for other businesses?

To really create a brand PR is essential in telling a story and getting consumers to engage with the brand. Businesses might find PR an added cost but to really drive home the message it is crucial. As Bill Gates once said “If I had 2 Dollars left I would spend 1 on PR”.

Always look to develop new products and not rest on your laurels. Developing new products not only keeps you looking busy whilst adding to your existing products but helps keep the buzz alive in the business.

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Are small businesses missing out on the online revolution?

The way people do business has changed over the past decade. From the way we buy our clothes to our ability to locate a plumber, ordinary people no longer head down to the high street for their basic services. However, while Joe Public may have found his place in the new digital society, have small businesses managed to keep up with the shift?

The innovation in major business practices has been described as nothing short of a revolution. Yet what exactly is the online revolution, and how has it altered the way businesses and customers interact with one another?

Welcome to the digital future

Small children now know that information comes from their iPad as much as it does from their teacher or mother. In fact, most people now rely on their PC, laptop or mobile device for most of their daily information. This ranges from accessing the weather report when they get up in the morning to finding the cheapest flights or hotel prices when they go on holiday. From booking a cab and checking restaurant reviews to impulse purchases of everything from electronics to fashion, the internet is the go-to place for our general needs.

Keeping up with trends via social media

We even use the internet to communicate with our friends, arranging meetings or dates via social media sites and getting our latest dose of celebrity gossip via Twitter or Instagram. Supermarkets offer us recipes and meal ideas via scannable apps, and financial investors now rely increasingly on the speed of the digital highway to ensure they are always up to date on the latest stock-market trends.

Ensuring you have an online presence

However, small businesses seem less enthusiastic to join in this trend. Indeed, a 2014 survey has found that just 65% of UK small businesses have a website of some kind; of these, only 6% were optimised for mobile devices.

This means that an incredible 35% of small businesses are missing out on a huge number of potential customers simply because they have failed to create an online presence. This is a real shame because getting online is nowhere near as complex as many people believe.

Expert sources estimate that a small business that does not have an online presence is losing more than £25,000 a year.

The UK’s digital economy is booming

Online businesses are now among the most successful in the UK, and the digital economy has experienced rapid growth in the past few years at a time when global economic insecurity has caused ripples throughout almost all sectors.

What are you waiting for? Buy a domain name and create a website. Consider mobile apps or how you could use social media to your advantage. At the very least, get your business noticed on Yelp or Google Maps with a Google Plus account.

In addition, don’t forget to stay up to date and competitive with digital media news, ensuring you are on top of the latest trends and innovations in online marketing and technology.

With the internet and mobile apps now integrated into the way we live our day-to-day lives, it is vital that small businesses also integrate them into their own strategies if they are to survive.

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