The Bluebeards Revenge – A Business Success Story

The Bluebeards Revenge is a company that’s making serious moves in the male grooming market. I reached out to the founder and the team to find out more:

What’s the big idea behind your business?

Men’s grooming is fast becoming a big business – however when we researched the market many of the products looked slightly effeminate and not something a real man’s man would be comfortable to be seen buying. The Bluebeards Revenge is all about being macho but with a tad of self-deprecating humour.  The Bluebeards Revenge is billed as “The Ultimate Shaving Experience For Real Men”

What inspired you to set up the business?

Our online shop (Shaving Shack) retails niche Double Edge shaving products, creams, balms and colognes. Many men who are fed up with Cartridge razors and sub-standard products find a way to our shop in the quest for shaving enlightenment. There was nothing on the market that really drew in new customers and many shaving products are carbon copies of each other. We wanted to create something that was unique, effective, eye catching – a product designed by men – for men.

What is your progress to date?

The Bluebeards Revenge started out with one 180ml shaving cream barely two years ago and now boasts more than 20 products, including, luxury razors, gift sets and merchandise.

It is now retailed in over 20 countries, has over 150 high street stockists and has won countless awards – not only for its quality of products but also its Social Media and Marketing strategy.

We re-branded the range for the North American market – Dreadnought Shaving is now taking the Americas by storm and is set to be a major market for the business.


What key lessons have you learned?

We’ve learnt a lot of lessons since our beginnings back in 2010. Supply chain for example is fundamental to establishing a strong business – if you fail to deliver in an efficient and timely manner than it extremely damages your reputation. Work out lead times and projected sales but more importantly than that make sure your suppliers are reliable.

Product testing and TQM (Total Quality Management) have been essential in ensuring that once the product has been sold the end user always gets a consistent excellent result. Our lids for the Aftershave Cologne incurred a fault and if it wasn’t for TQM then we would never have discovered it and sent out faulty products. It may have cost time and resources to rectify but the damage it could of caused in the long run would have been detrimental.

What has been your biggest challenge and how did you overcome it?

Gaining exposure for the brand through PR, Marketing and Advertising is an expensive business. Early on we decided to bring our efforts in-house as the London agencies offer expensive packages with little ROI. Since bringing it in-house we have gained a vast number of contacts and coverage through our efforts.  The team is amazingly cost effective with the results speaking for themselves – we are the envy of many businesses in our sector.

What’s the best advice you’ve received?

Part 1 – Learn from the mistakes of others! Part 2 – Try not to forget or ignore Part 1!

What plans do you have for the future?

We are looking to increase the range more and make ourselves a male grooming brand with an international footprint and not just settle in the shaving niche. Products in development include a shower gel, hair products and fragrances.

What advice do you have for other businesses?

To really create a brand PR is essential in telling a story and getting consumers to engage with the brand. Businesses might find PR an added cost but to really drive home the message it is crucial. As Bill Gates once said “If I had 2 Dollars left I would spend 1 on PR”.

Always look to develop new products and not rest on your laurels. Developing new products not only keeps you looking busy whilst adding to your existing products but helps keep the buzz alive in the business.

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Is Britain Still A Centre of Innovation For Engineering?

The birthplace of the Industrial Revolution, Britain has been at the forefront of some of the most important developments in engineering history, from tunnel building to the suspension bridge, the steam engine to radio. In recent decades, it has seen its star fall as countries like Germany and Japan have taken the lead, but British innovation remains strong, and if you’re thinking about a career in engineering, it’s a great place to be.

Three leading sectors

As in every industry, some sectors are stronger than others. These are three of the most interesting areas of engineering in which to get involved in Britain.

  • Renewable energy – With a lot of money now going into projects aimed at harvesting wind, solar, tidal and biomass energy, this is an exciting area in which to work. It is attracting both state and private interest, and companies are also looking at possibilities around renewable heat and transport. Offshore wind is the strongest area, with large new North Sea wind farms currently in development.
  • Automotive engineering – After a long slow period, the British automotive industry is now on the rise, with Rolls Royce, Jaguar and the BMW group all turning healthy profits. A rapidly changing industry, with safety and environmental concerns as well as advancing computer technology all reshaping what consumers want, means there are lots of opportunities for innovative engineers.
  • Aerospace engineering – Prospering even during the recession, the UK’s aerospace industry has remained buoyant, with Airbus and BAE systems both taking on more engineering staff whilst Boeing and Thales Group also offer opportunities. The sector’s strength lies in its ability to produce almost every component the industry needs, and recent government help to strengthen the supply chain is enabling it to build in still more resilience. 

Case study: Meggitt

Some of Britain’s strongest engineering companies work across a number of different sectors, maximising their crossover potential, and Meggitt is an example of this. Emerging from the merger of a machine tool business with a general engineering company in the 1960s, it went from strength to strength and is now a key player in the aerospace and energy sectors, with an impressive reputation for developing sensory systems. In December last year, it won something of a coup by persuading Sir Nigel Rudd to head up its defence and aerospace board. Sir Nigel has now joined the board at Meggitt and has boosted expectations of the company even further.

The future of British engineering

Engineering is currently worth £1.17tn to the British economy, but it is 9% ahead of where it was at the start of the recession. The only real worry in the industry is that it’s growing faster than the supply of new talent can keep up, so if you’re an ambitious young engineer willing to work hard, your country needs you! Female engineers, who currently make up only 36% of the workforce, are in particular demand as companies aim to be more equal. The world is changing, and it’s today’s young engineers who will develop the systems and build the wonders that will thrill visitors to Britain in the future.


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