Swiss Luxury Watch Brand ROLEX Becomes Official F1 Timekeeper

Rolex are world-renowned for their luxury watches and they have quite the history within special events in their past.

In 1953, Rolex watches were worn by members of the Hillary expedition up Mount Everest.  Tenzing Norgay and other members wore their Rolexes at an altitude of 8,848 meters, and Sir Edmund Hillary carried his to the summit of the tallest mountain in the world.

Today, Rolex is the official time keeper at Wimbledon and at the same time the Open Tennis Grand Slams in Australia. After agreeing to a global partnership, Rolex is set to take the place of South Korean electronics group LG as the official time keeper for Formula One racing.

The Swiss watchmaker, as part of their partnership deal with Formula One, will have their logo branded around the grand prix circuits, replacing the LG logo when LG end their five-year deal in 2013.  Rolex is following in the footsteps of Hublot, another Swiss luxury watch brand which had been the official watchmaker for Formula One.

Rolex was started by Hans Wildorf in 1905 together with Alfred Davis in the city of London.

In 1919, Rolex relocated its base operation to Geneva in Switzerland.  According to Bloomberg BusinessWeek, Rolex is amongst the most expensive global brands, and they are the single largest luxury watch manufacturer, producing around two thousand watches in any given day.  Their annual revenue is estimated at around 3 billion dollars.

As leaders in innovation, they created the first ever waterproof watch, the “Oyster”, in 1926, which later went to record-breaking depths beneath the ocean. They were the first to produce a wristwatch that automatically changed the date and the day on the featured dial, and they were also the first watch manufacturer to produce a watch that shows the time in two different time zones altogether.

In 1931, Rolex created the world’s first and foremost self-winding wristwatch.

The watch, known as the “bubbleback” because of its large back of the case, contained an internal device which uses the swinging movement of its arm to keep it wound. The watch required absolutely no winding, and the design allowed for more consistent strength from the driving force, which resulted in even more reliable keeping of time.

Rolex continues to set the pace for time keeping technology and to be a brand admired by fans of quality and luxury the world over. A long-time leader in innovation with a great deal of world-class experience under its belt, Rolex is the watchmaker that is synonymous with luxurious quality time pieces.  Rolex is a natural choice to be the official time keeper for Formula One racing.

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Photo credit: Bugatti
Photo credit: Bugatti
Photo credit: Bugatti
Photo credit: Bugatti
Photo credit: Bugatti
Photo credit: Bugatti
Photo credit: Bugatti

Auto China Beijing 2014 – World premiere for “Black Bess”

Here are the exclusive shots from the first Press Day at the Auto China in Bejing.

With its fifth model in the six-part “Les Légendes de Bugatti” (Bugatti Legends) Edition, Bugatti has revived the legendary Type 18 “Black Bess”, which went down in automotive history as one of the first ever street legal super sports cars. At the upcoming Auto China motor show in Beijing (from 21 to 29 April) the French luxury manufacturer will be presenting as a world premiere the modern interpretation of the Type 18, the Veyron 16.4 Grand Sport Vitesse “Black Bess”.

As one of the fastest road vehicles in the world at the time, the Type 18 “Black Bess” is a direct forerunner of today’s world speed record-holding Bugatti Veyron.

Fuel consumption, l/100km: 37.2 in urban areas / 14.9 in extra urban areas / 23.1 combined; combined CO2 emissions g/km: 539; efficiency class: G

Source: Facebook.com/bugatti

What do you think of this incredible machine?

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