Swiss Luxury Watch Brand ROLEX Becomes Official F1 Timekeeper

Rolex are world-renowned for their luxury watches and they have quite the history within special events in their past.

In 1953, Rolex watches were worn by members of the Hillary expedition up Mount Everest.  Tenzing Norgay and other members wore their Rolexes at an altitude of 8,848 meters, and Sir Edmund Hillary carried his to the summit of the tallest mountain in the world.

Today, Rolex is the official time keeper at Wimbledon and at the same time the Open Tennis Grand Slams in Australia. After agreeing to a global partnership, Rolex is set to take the place of South Korean electronics group LG as the official time keeper for Formula One racing.

The Swiss watchmaker, as part of their partnership deal with Formula One, will have their logo branded around the grand prix circuits, replacing the LG logo when LG end their five-year deal in 2013.  Rolex is following in the footsteps of Hublot, another Swiss luxury watch brand which had been the official watchmaker for Formula One.

Rolex was started by Hans Wildorf in 1905 together with Alfred Davis in the city of London.

In 1919, Rolex relocated its base operation to Geneva in Switzerland.  According to Bloomberg BusinessWeek, Rolex is amongst the most expensive global brands, and they are the single largest luxury watch manufacturer, producing around two thousand watches in any given day.  Their annual revenue is estimated at around 3 billion dollars.

As leaders in innovation, they created the first ever waterproof watch, the “Oyster”, in 1926, which later went to record-breaking depths beneath the ocean. They were the first to produce a wristwatch that automatically changed the date and the day on the featured dial, and they were also the first watch manufacturer to produce a watch that shows the time in two different time zones altogether.

In 1931, Rolex created the world’s first and foremost self-winding wristwatch.

The watch, known as the “bubbleback” because of its large back of the case, contained an internal device which uses the swinging movement of its arm to keep it wound. The watch required absolutely no winding, and the design allowed for more consistent strength from the driving force, which resulted in even more reliable keeping of time.

Rolex continues to set the pace for time keeping technology and to be a brand admired by fans of quality and luxury the world over. A long-time leader in innovation with a great deal of world-class experience under its belt, Rolex is the watchmaker that is synonymous with luxurious quality time pieces.  Rolex is a natural choice to be the official time keeper for Formula One racing.

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Love Monaco? Now You Can Take It Everywhere You Go: For $1 Billion!

Do you love Monaco? Who doesn’t right, it’s a pretty awesome place. Well imagine this a yacht based on the streets of Monaco.

The staggering 155m Streets of Monaco yacht is expected to cost over $1.1 billion to build and is modelled on a section of Monte Carlo, Monaco.

A LAVISH new yacht recreating the billionaire’s playground of Monaco is set to become the world’s most expensive yacht.

Currently in the design stage, the super-ship will feature smaller versions of the state’s famous landmarks such as the Monte Carlo Casino and racetrack, as well as swimming pools, tennis courts, a cinema, a go kart track and a Hotel de Paris.

Instead of traditional decks the one-of-a-kind ship will have buildings, and instead of a swimming platform it will have a beach.

Travellers will also spot waterfalls, a swim-in Jacuzzi-bar, helicopters and submarines on board.

The one-of a kind ship could be home to 16 guests and 70 crew with the main apartment spread over three floors and 445 sq m.

Linking upper and lower living areas is the Atrium – featuring seven guest suites, a bathroom, bedroom, dressing room, reception and balcony.

The idea for the super-boat, designed by Yacht Island Design, was sparked by car racing and developed into something more innovative.

“It is basically a floating city,” company director Rob McPherson said.

“The design theme called for a unique yacht that reflected the style and sophistication of the principality.

“We want to create a truly unique environment that could take the principality of Monaco to the ocean.”

The ship will exceed the $1 billion price tag reportedly paid by Roman Abramovich for his Eclipse yacht.

A second creation by Yacht Island Design will be a smaller 85-metre yacht based on a Pacific Island theme.

What do you think? Tell us in the comments below:


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