The website MoneySavingExpert.com sells for £87 million. YES! Thats right.
It’s simply fantastic as the owner and creator Martin Lewis really has worked hard to build this to what it is today.
It just goes to show the persistence and hard work pays off!
He will stay as the editor-in-chief and he says that “it’s great news for MoneySavingExpert.com and it’s users”
The website was started in 2003 and Martin will receive £35 million plus shares totalling £25 million in MoneySupermarket.com
It turns out that Martin Lewis isn’t just a ‘money saving expert, or even an ‘money making expert’ but he is a very generous guy as £10,000,000 will be going to charity which includes £1 million to Citizens advice!
The site has 39 million users and generated almost £16 million in revenue in 12 months to the end of last October.
If you would like to find out more you can check out this article from the BBC.
Alex Riley (journalist) thinks he’s immune to brands. When it comes to fashion, technology and food brands he just goes for the cheapest and what works for him. He’s convinced he’s not seduced by the advertising, celebrity endorsements and hype which surrounds the big global brands.
With the help of marketeers, brain scientists and exclusive access to the world of the ‘superbrands’ Alex sets out to find out why we buy them, trust them, even idolise them.
There are some interesting insights into marketing and branding here that could be useful to your business.
This Programme created by the BBC and is sourced from Youtube.