We love Rolls-Royce and Bentley and we were really pleased to learn that they have set new records in 2013 with the growth of their brands and record car sales.
The sales of Bentley cars went up by a whopping 19 percent in 2013 and Rolls-Royce sales have increased by 1.5 percent year on year which have surpassed their record growth of 2007.
In 2013, Bentley sold 10,120 cars and Rolls-Royce sold 3,630.
For Rolls-Royce, the strongest growth was from the Middle East with their sales being up by 17 percent and in China, sales were also up by 11 percent. Incredible figures we are sure you will agree.
“We continue to win new customers and we are confident that 2014 will be another successful year,” Bentley Chief Executive Officer Wolfgang Schreiber said in a statement.
Rolls-Royce intends to hire an additional 100 employees for it’s manufacturing plant in Goodwood, West Sussex, UK to join their current 1,300 strong workforce.
Both luxury car makers have decided to expand beyond luxury coupes and sedans and have started developing their first SUV’s (sports-utility vehicles).
“The luxury SUV sector is an interesting and stable segment, but we must consider whether it fits our brand,” said Torsten Mueller-Oetvoes, chief executive of Rolls-Royce Motor Cars. “Rolls-Royce by tradition isn’t sporty or utility; we must think what kind of character such a car would have and what it would look like.”
The automotive industry is changing and developing quicker than ever, with the rapid growth of hybrid vehicles and super cars breaking records almost daily, it’s a very exciting time for Audi to release their ‘piloted drive’ concept.
Audi as a brand has come on leaps and bounds in the last 10-15 years and has now very much secured its name as a prestigious brand in the automotive sector. Taking the extra step with their technology, they are now setting out to fundamentally change the way we operate our cars. They hope to improve the way we use our cars with efforts focussed on the intelligence of the technology and the decisions of the driver.
The way Audi sees driving is that the driver only gets enjoyment out of being able to actually drive the car, it becomes a chore when weaving in and out of heavy traffic and constantly stopping and starting in rush hour traffic. Making decisions can be tiring and often a chore for the driver, so with that in mine they have decided that a step in the right direction for technology would be to hand over responsibility for the mundane tasks involved with driving.
In their eyes, an autopilot, much like one that works at 10,000 meters in commercial jets would make the driving experience better, less tiring and ultimately safer for the driver and passengers travelling in their cars. Drivers can get bored and tired and with human tiredness comes human error so Audis ‘piloted drive’ system is aimed to make our roads safer for everyone.
Audi have been performing tests for a full 15 years at various locations, including race tracks which are the toughest test labs. They have been testing everything from adaptive cruise control to active lane assistance and have proven that they work in mass production. In fact, in the USA, Audi was the first and is still the only car manufacturer to have carried out test drives in real life conditions, and it’s been a huge success. The potential of this technology is vast and it has been proven to work multiple times over.
Check out the promotional video below, where three times Le Mans winner Rinaldo Capello goes up against an RS7 with the piloted drive system.
Sponsored by Audi