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One of the leading gentleman’s brands is Dunhill.
But do you know how the brand actually came about? This is a true British Success Story so I thought I would share it with you here.
Alfred Dunhill Ltd is a British based company which specialises in mens luxury goods, leather goods, clothing, timepieces and lighters.
The business was developed by Alfred Dunhill himself after he inherited a saddlery company from his father. This company was based on Euston road in London and Alfred responded to the growing demand for automobiles by developing a line of accessories which were called ‘Dunhill’s Motorities’.
The first collection included leather overcoats, goggles, picnic sets, time pieces and car horns which he pitched under a simple slogan, ‘Everything But The Motor’.
Back in 1957, Carreras acquired a 51% stake in the company but it’s now owned by Richemont.
The company has many celebrity ambassadors such as Jude Law who has represented the company since 2005 in Asia. The brand can also seen in some James Bond movies. The first being in 1962 when the Bond production team requested a gunmetal cigarette lighter for Sean Connery in Dr.No.
Dunhill have built a series of retail emporiums for men know as ‘The Homes Of Alfred Dunhill’. These are to represent the experience of luxury whilst allowing the customer to live in the brand. They offer many services throughout this retail experience including bespoke tailoring services, barbers shops, fine wine cellars, bars and restaurants and even spas. These Homes Of Alfred Dunhill are located in London, Shanghai, Tokyo and Hong Kong.
Dunhill is a fantastic brand and a real success story, started in the UK.
To find out more you can go to www.Dunhill.co.uk
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